Drover's News

NIAA Annual Conference on Livestock Traceability

The takeaway from the upcoming 2018 NIAA Annual Conference is that stakeholders across the animal agriculture and food industry understand the benefits of Livestock Traceability, and "see the need for it and are ready to actively embrace it," according to Brian Sterling, Founding Partner & President, SCS Consulting, and a featured speaker at the conference.

The National Institute for Animal Agriculture chose Livestock Traceability: Opportunities for Animal Agriculture as its theme for this year's Annual Conference. Traceability impacts producers from all livestock species.

Sterling's management consulting firm works with food industry clients, and particularly on issues of food safety, food traceability, and the evolving questions around 'social license'. He says this is an expression of how society, not governments, grants a business or industry its permission to operate. Sterling is also the former Managing Director of the Global Food Traceability Center of the Institute of Food Technologists in Washington, D.C.

Traceability is not new, however shifting consumer demands and expectations now impact policy makers, and influence how producers, distribution companies, grocery retailers, and others behave. "Social license is granted or denied based on how communities of people, like consumers, perceive a company or industry to be demonstrating values consistent with their own. Traceability and transparency each have become strong values for consumers."

Sterling continues. "Traceability has been implemented in many industries, and there are strategic lessons learned that can be applied to livestock." Others have taken advantage of traceability long before livestock, he says, citing examples of produce, seafood, pharmaceuticals, electronics, and aircraft industries. Sterling's keynote presentation will focus on leveraging what others have learned about traceability.

"We hope those who attend the NIAA Annual Conference come away with a ready acknowledgement that Livestock Traceability may not be easy, but that demand for it has only grown, it is not going away, and it is time for the industry at large to implement it," says Sterling. "The whole animal protein food chain needs to be engaged."

Sterling will also be speaking to the NIAA Aquatic Livestock Committee during a break–out session. In that presentation, he says he will dive deeper into global best practices for seafood traceability, and the ones that demonstrate real benefits for the Aquatic Livestock industry.

The 2018 NIAA Annual Conference will be held in Denver, Colorado at the Renaissance Stapleton Hotel starting on April 10 through April 12, 2018. NIAA will also host an important interactive workshop on Thursday, April 12th following the close of the Annual Conference. The workshop is titled Traceability and the Real World.

Click HERE to Register NOW or go to www.animalagriculture.org

The U.S. Roundtable for Sustainable Beef (USRSB) this week opened a 60-day public comment period on the group’s Sustainability Framework.The USRSB Sustainability Framework is a set of resources deve

Norbrook has appointed Steve Schram as VP Sales & Marketing for The Americas. This role will see Steve leading all sales and marketing activities across both the North American and Latin American busi

While genetically modified crops have become commonplace, regulations and consumer concerns have slowed use of genetic engineering in food animals, in spite of potential for improving production effic

With implementation of the Veterinary Feed Directive (VFD) changes now over a year underway, the FDA inspection process is expected to happen more frequently in the coming months.GlobalVetLINK (GVL®)

Justin Welsh, DVM, has been named Executive Director of Food Animal Technical Services for Merck Animal Health’s U.S. Food Animal Team. In his new role, Dr. Welsh oversees the technical services and

The United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is proposing to update its branding requirements for cattle entering the United States from Me

As methods and applications for biotechnology in agriculture continue to advance at a rapid pace, regulators work to maintain a balance between safety and potentially rapid progress in food production

Field to Market: The Alliance for Sustainable Agriculture and the U.S. Roundtable for Sustainable Beef (USRSB) today announced an agreement establishing mutual recognition of the value and importance

Protecting and improving the health of nearly 10 billion food animals and companion animals in the United States, and many more around the world, supports over 1 million jobs and generates billions in

Lallemand Animal Nutrition and the Progressive Agriculture Foundation are teaming up to offer silage safety education for up to 100,000 children and adult volunteers through Progressive Agriculture Sa

The National Cattlemen’s Beef Association (NCBA) continues its genetics webinar series with a session on crossbreeding programs, scheduled for Thursday, March 22, 2018 at 7 p.m. Central.Structured c

William F. “Bill” Brown, a researcher and administrator at the University of Tennessee, has been named the new dean of the College of Agricultural Sciences & Natural Resources (CASNR) at Texas Tec

A national coalition convened by the Noble Research Institute recently announced its intent to create a new voluntary environmental services market that benefits agricultural producers and improves th

In January of this year, the Colorado Department of Agriculture (CDA) - Animal Health Division contacted GlobalVetLINK (GVL®) to inform the company that because of the migration of the GVL certificat

By Elaine Lidholm, Virginia Department of Agriculture and Consumer ServicesIt was typical day at the Lynchburg Regional Animal Health Laboratory of the Virginia Department of Agriculture and Consumer

Merck Animal Health, known as MSD Animal Health outside the United States and Canada, today announced the expansion of its portfolio of cattle implants with the introduction of REVALOR®-XH (trenbolon

The takeaway from the upcoming 2018 NIAA Annual Conference is that stakeholders across the animal agriculture and food industry understand the benefits of Livestock Traceability, and "see the need for

By Blair Fannin, Texas A&M UniversityTexas A&M AgriLife and Colorado State University researchers are teaming to evaluate production practice risks to beef trade, develop educational materials and pro

U.S. Agriculture Secretary Sonny Perdue and FDA Commissioner Scott Gottlieb, M.D. announced at the White House this week a formal agreement aimed at making the oversight of food more efficient and eff

Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, this week introduced Banamine® Transdermal (flunixin transdermal solution) – the first and only U.S. Food &